Photography courtesy of Cameron Cope


Trocadero Art Space
April 26 - May 13, 2017


‘WHAT’S MY SCΣNΣ?’ incorporates digital collage, and commercial printing techniques in order to explore

cultural identities, hybridity, received, and perceived values; found within the context of multicultural Australia. Adopting the graphic quality of advertising and graphic design, in order to reflect hybrid individuals in Australia.


The work address’ experiences of identity, in relation to received cultural values and stereotypes, by attempting to contextualize and place where individuals with mixed backgrounds and heritages may ‘fit’ within an Australian society. This project addresses how combating cultural backgrounds are offset with the exposure to an Australian society and culture. The work examines mixed cultural messages and values, initially informed by his own experiences and heritages.

Cultural imagery and colloquialisms collide through a layering of elements, and the inverting of areas in which iconography and text overlap. Through humour and absurd juxtapositions, the work intends to give the viewer an insight into the attitudes and defense mechanisms adopted by many migrants and their children. It is this ‘wogsploitation’ humour, used by comedians such as Nick Giannopoulos and Mary Coustas, that ‘asserts their ethnic identities and reconfigures the Australian stereotype of the ‘ocker’.


The work has been created through combining appropriated imagery and iconography from classical and historical artworks with text from Australian popular culture and everyday language. This has enabled the work to develop a language that continues through the works and creates a series that evokes and speaks on hybridity within Australia.


By weaving and fusing together these elements the work is able to connect and contextualize the imagery to show that cultural identities are not fixed but function in a relational way and are always changing.